TAMPA, FL — May 26, 2026 — BTR, a leading provider of refuse truck rentals and fleet solutions across North America, today announced the appointment of Rich Davey as Director of Sales – Great Lakes Region. Davey will lead business development efforts and customer support initiatives across Wisconsin, Michigan, Illinois, Indiana, and Ohio, helping municipalities and waste haulers address fleet challenges through flexible rental, replacement, and fleet management solutions.
The Great Lakes region represents a critical market for environmental services operators navigating aging fleets, evolving service demands, and increased pressure to maintain uptime and reliability. In his role, Davey will work closely with customers to identify operational needs, improve fleet flexibility, and support long-term equipment planning strategies.
“Rich understands the importance of responsiveness, reliability, and building trust with customers over the long term,” said Mike Natelborg. “He brings a practical, solutions-oriented approach that will help municipalities and haulers throughout the Great Lakes region navigate operational challenges while keeping their fleets running efficiently.”
“As we continue expanding our presence across North America, adding experienced leaders in key regions remains an important part of our growth strategy,” said Eric Voss. “Rich’s industry knowledge and customer-focused mentality align well with how we support our partners, and we’re excited to have him representing BTR throughout the Great Lakes market.”
About Rich Davey
Rich brings 11 years of municipal outside sales experience, building his career around developing positive, long-standing relationships through a consultative and customer-focused approach. He is committed to serving clients with compassion, integrity, and professionalism while helping deliver solutions that create lasting value. Outside of work, Rich is married to his wife, Jenny, and enjoys bike riding, hiking, camping, and all sports.
About BTR
BTR is the leading provider of fleet solutions for the Environmental and Logistics industries, delivering flexible truck rental and purchase options to keep operations running smoothly. Our mission is to drive fleets to a more efficient tomorrow by being flexible, dependable, and supportive, building lasting partnerships that help our customers succeed.
For media inquiries, please contact:
Justin Lyles
BTR
813.500.0428
jlyles@bigtruckrental.com
www.bigtruckrental.com
