BTR Appoints Adam Harrell as Director of Sales

TAMPA, FL — May 14, 2026 — BTR, a leading provider of refuse truck rentals and fleet solutions across North America, today announced the appointment of Adam Harrell as Director of Sales – Mid-South Region. In this role, Harrell will support BTR’s continued growth across the Mid-South by working closely with municipalities and waste haulers throughout Tennessee, Kentucky, Virginia, and West Virginia to deliver flexible fleet solutions that help keep operations reliable, efficient, and responsive to changing demands.

As Director of Sales – Mid-South Region, Harrell will focus on developing customer relationships, supporting regional fleet strategies, and helping organizations navigate operational and capital challenges through BTR’s rental and fleet management programs.

“Adam brings a strong customer-focused mindset and an understanding of the operational pressures our customers face every day,” said Mike Natelborg, Senior Director of Sales – East Region at BTR. “His ability to build trusted relationships and provide practical fleet solutions will make him a valuable resource for municipalities and waste haulers throughout the Mid-South region.”

“Adam’s addition reflects BTR’s continued investment in growing our regional sales organization and strengthening the support we provide to our customers,” said Eric Voss, Chief Sales Officer at BTR. “We’re excited to welcome him to the team and confident his approach, industry perspective, and commitment to customer success will help drive long-term value for the customers and communities we serve.”

About Adam Harrell

Adam has close to 15 years of experience in the commercial/industrial sales sector, most recently with McNeilus Refuse and previously with Bridgestone Commercial Solutions. Adam is passionate about building strong industry relationships and helping customers find practical, long‑term solutions that support their operations. Outside of work, Adam enjoys golfing, spending time at the lake and traveling. Adam lives just outside Nashville TN with wife, Renee, and their two kids, Rex (6) and Penelope (8).

About BTR

BTR is the leading provider of fleet solutions for the Environmental and Logistics industries, delivering flexible truck rental and purchase options to keep operations running smoothly. Our mission is to drive fleets to a more efficient tomorrow by being flexible, dependable, and supportive, building lasting partnerships that help our customers succeed.