Pete Hendrickson
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  5. Pete Hendrickson Promoted to VP of Refuse Sales at BTR

Pete Hendrickson Promoted to VP of Refuse Sales at BTR

BTR,, announced today that Pete Hendrickson has been promoted to VP of Refuse Sales for the company. Pete is responsible for all rental and off-rent truck sales revenue for the refuse business throughout North America for BTR and will report to Chief Sales Officer Eric Voss.

“Since joining BTR in 2019, Pete has had a positive impact on the BTR strategy and execution for our off-rent truck sales business. His ability to parachute into the industry and quickly navigate the industry landscape, articulate the value proposition, and build a long-term strategy for scale has been impressive. He has transformed our Route Ready business and the industry’s viewpoint towards buying off-rent vehicles,” said Voss.

“From customers to vendor partners, this industry has welcomed me with open arms and there’s a long list of individuals I’d like to thank for making that possible. We have an amazing team at BTR and I’m excited to play a role in our continued growth,” said Hendrickson.

“Pete is a natural leader, and I am excited for him to further develop our very talented refuse sales team. He has strong emotional intelligence, a servant leader mindset, and a contagious attitude that is reflected across the team. We are proud of Pete’s great work and accomplishments and looking forward to seeing him continue to elevate BTR’s presence in the refuse market”, said Voss.

“Our culture revolves around attracting, developing, and retaining top talent and that will be a heightened focus in this new role. I’m extremely grateful for the opportunity to lead such a talented group and the customers we service who make this all possible,” said Hendrickson.

“Pete excels at quantifying the value we create for customers, and I am looking forward to seeing him expand this strategy and execution to the rental side of the business. His leadership of the team and our highly targeted sales approach will accelerate rental penetration in the refuse space,” said Zach Martin, President of BTR.

BTR is the North American leader in essential services specialty equipment rentals, all backed by a nationally serviced and supported fleet. To find out more about BTR, please visit us at,,, or contact us at or at 1 (888) 772-0058.

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