BTR Privacy Policy

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide when you use our services or interact with our website, such as:

• When you fill out the “Request a Quote” form, we collect:
  
  • Name: Your first and last name
    
  • Company Name: The company you represent or your business name
    
  • Email Address: Your email address for communication
    
  • Phone Number: Your contact number
    
  • State/Province: The state or province where your business or operations are based
    

1.2 Behavioral Analytics Tool

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity.

Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

1.3 Usage Data

We automatically collect information when you interact with our website, including:

• IP Address: The internet protocol (IP) address used to connect your device to the internet.
  
• Browser Information: Details about the type of browser and device you use to access our site.
  
• Site Interaction: Data related to how you navigate our website, including pages viewed, links clicked, and other interaction metrics.
  
• Cookies: Information about your browsing behavior stored in small text files to improve website performance and user experience.

2. How We Use Your Information

2.1 Rental and Sales Agreement Management

We use the information we collect to process and fulfill your vehicle rental and sales transactions and create rental or purchase agreements.

2.2 Quote Requests

To provide accurate quotes based on your requirements and follow up with you regarding rental or sales opportunities.

2.3 Customer Support

To provide customer service and support, respond to inquiries, and resolve any issues related to your rental or purchase experience.

2.4 Business Operations

To manage and improve our business operations, including optimizing our website, conducting market research, and analyzing customer trends in both rentals and sales.

2.5 Marketing and Communication
To send you promotional emails, newsletters, and offers about our rental and sales services, updates, and special deals. You may opt-out of marketing communications at any time by following the unsubscribe instructions in the emails or contacting us directly.

2.6 Legal Compliance
To comply with applicable legal obligations, enforce our terms of service, protect against fraud, and ensure that our services are being used appropriately.

3. How We Share Your Information

3.1 Service Providers
We may share your information with trusted third-party service providers who help us provide our services, vehicle maintenance, and customer support. These service providers are bound by contracts to protect your information.

3.2 Legal Requirements
We may disclose your personal information if required to do so by law or in response to valid legal requests by public authorities (such as a court or government agency).

3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will provide notice of such a change through appropriate means.

4. Security of Your Information

4.1 Security Measures
We take reasonable steps to protect the personal information you provide through our website and services. This includes implementing industry-standard security measures such as encryption, firewalls, and secure server connections.

4.2 Limitations
Please be aware that no security system is entirely foolproof, and we cannot guarantee the absolute security of your personal information.

5. Cookies and Tracking Technologies

5.1 Cookies Usage
Big Truck Rental uses cookies and similar technologies to enhance your user experience on our website. Cookies help us remember your preferences, improve site functionality, and personalize content.

5.2 Managing Cookies
You have the option to configure your browser settings to block cookies or to notify you when cookies are being sent. Please note that disabling cookies may affect your ability to use certain features on our website.

6. Your Privacy Rights

6.1 Access and Correction
You can request access to the personal information we hold about you and request corrections if the information is inaccurate.

6.2 Deletion
You may request the deletion of your personal data, subject to certain legal exceptions.

6.3 Opting-Out of Marketing
You can opt out of receiving marketing communications at any time by clicking the unsubscribe link in any email we send or contacting us directly.

7. Updates to This Privacy Policy

7.1 Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any updates to this page and revise the “Last Updated” date at the top of the page.

7.2 Reviewing the Policy
We encourage you to review this policy regularly to stay informed about how we are protecting your information.

8. Contact Us

8.1 Contact Information
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

US OFFICE
4221 W. Boy Scout Blvd.
Suite 400
Tampa, FL 33607
(813) 355-8752
BTRsales@bigtruckrental.com

CANADIAN OFFICE
120 East Beaver Creek Road,
Unit 105 Richmond Hill,
ON L4B 4V1
(844) 751-1177
BTRsales@bigtruckrental.com