The Heart of BTR
people serving people
Our “People Serving People” mindset guides us in building trusted partnerships and delivering reliable service through every interaction.
From the moment you reach out, our team is here to help. Whether you need one truck or an entire fleet, we offer flexible, dependable service and supportive partnership. That’s why businesses across North America choose us—we treat you as a true partner, not just another customer.
What “People Serving People”
Means at BTR
BTR is committed to supporting the industry, our customers, partners, team members and the communities we serve through monetary donations, volunteer service, and our unwavering people serving people culture.
The foundation of our culture is Integrity, passion and accountability.
We
listen.
We take time to understand what you really need.
We
show up.
We deliver what we promise—on time, every time.
We
care.
We fix problems fast and treat your success like our own.
We
grow with you.
As your business grows, we grow with you.
Real
People.
Real
Service.
Real
Impact.
At BTR, it’s not just about having one of the largest
and newest fleets in the industry—it’s about how we
treat our people and yours. We support:
Independent haulers.
Municipal operations.
Big logistics teams.
And every yard in between.
You get service from folks who care and who know the pressures you’re under. Our team has years of experience working in the same industries we serve, which makes a difference.
Why Our Business Model Works for
People
We keep our model simple because that’s what works best for you.
we
buy
the best equipment from top manufacturers.
we
rent
with flexible terms and fast delivery.
we
sell
clean, certified trucks when you’re ready to own them.
That cycle helps you avoid high upfront costs, stay flexible, and make smart moves when they matter most.
Let’s Work Together
If you’re looking for a partner that understands your world, puts people first, and delivers every time—you just found us.
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