TAMPA, FL — April 6, 2026 — BTR, the leading provider of fleet solutions for the Environmental and Logistics industries, today announced the launch of the myBTR Customer Portal, a powerful new digital platform designed to give municipalities, waste haulers, and logistics providers unprecedented visibility and control over their rental fleet operations.
The myBTR portal represents a major step forward in BTR’s mission to drive fleets to a more efficient tomorrow, providing customers with a centralized hub where they can monitor their rental assets, manage fleet activity, and access critical operational insights in real time.
“Launching the myBTR Customer Portal is a major milestone for our organization and an important step forward for our customers,” said Zach Martin, Chief Executive Officer at BTR.“Our goal is to provide our customers with real-time information about their fleets so they can make the best possible decisions for their operations. By giving them greater visibility into their assets, utilization, and performance, the myBTR portal helps them manage their fleets more effectively and positively impact their business.”
The portal introduces several operational tools designed to help customers make smarter fleet decisions, including BTR’s Fleet Optimization Calculator, which allows users to evaluate whether it makes more sense to repair, retire, or rent equipment based on operational needs and capital constraints.
Additional capabilities within the portal include the ability to:
- View all active rental assets and their current locations
- Track equipment currently being delivered or returned
- Monitor rental history and utilization data
- Submit non-emergency out-of-service events directly to BTR’s operations team
- Review account balances and make payments
- Inquire about purchasing a rental unit
- Access key asset data such as purchase eligibility dates, warranty timelines, and anticipated rental-to-purchase milestones
“Municipalities, waste haulers, and logistics providers operate in environments where uptime and operational visibility are critical,” said Eric Voss, Chief Sales Officer at BTR. “The myBTR portal provides our customers with real-time insights into their fleet so they can make faster, more informed decisions about their equipment and operations. It’s a powerful tool that reinforces our commitment to supporting our customers every step of the way.”
“The launch of the myBTR portal is an exciting development for our logistics customers,” said John Seabaugh, Vice President of Sales – Logistics at BTR. “Terminal tractor operations rely on efficiency, visibility, and fast response times. By providing our private and for-hire fleet partners with centralized visibility into asset data, rental history, and service workflows, the platform helps them manage their yard operations more effectively.”
The portal was developed as part of BTR’s ongoing investment in digital infrastructure to enhance the customer experience and streamline fleet management.
“The myBTR platform connects multiple operational systems into a single customer-facing interface that delivers real-time asset data, billing visibility, and service workflows,” said John King, Vice President of Enterprise Systems at BTR. “By integrating fleet telemetry, rental lifecycle data, and customer account management into one platform, we’ve created a scalable system that improves transparency and enables customers to better manage their fleet performance.”
The myBTR Customer Portal is now available to BTR customers nationwide and in Canada. Organizations interested in learning more or scheduling a demo can contact BTR or request access through their account representative.
About BTR
BTR is the leading provider of fleet solutions for the Environmental and Logistics industries, delivering flexible truck rental and purchase options to keep operations running smoothly. Our mission is to drive fleets to a more efficient tomorrow by being flexible, dependable, and supportive, building lasting partnerships that help our customers succeed.
For media inquiries, please contact:
Justin Lyles
BTR
813.500.0428
jlyles@bigtruckrental.com
www.bigtruckrental.com
