Our Culture In Action
BTR is committed to supporting the industry, our customers, partners, team members, and the communities we serve through monetary donations, volunteer service, and our unwavering “people serving people” culture.
Integrity
We are truthful, honest, and consistent in all our actions. It builds trust and transparency within our team and with customers.
Passion
Our drive to serve each other, our communities, customers, and partners creates an energy and enthusiasm, ensuring that we go above and beyond.
Accountability
We take ownership of the results and follow through on commitments, driving us to achieve the best outcomes for everyone involved.
Our Team
Acts with INTEGRITY, has PASSION to serve each other, our customers and partners, and is ACCOUNTABLE to the results.
From Culture to Customers
INTEGRITY fuels DEPENDABILITY
Our commitment to truth and honesty ensures that customers can depend on us for consistent, reliable service.
PASSION drives SUPPORTIVENESS
The energy and dedication we bring to work ensure that we actively support customers and partners, addressing their needs proactively.
ACCOUNTABILITY ensures FLEXIBILITY
By taking ownership of challenges, we can adapt and offer flexible solutions that meet customer needs, while still delivering on promises.
Our Mission
Driving Fleets to a More Efficient Tomorrow

Let’s Work Together
If you’re looking for a partner that understands your world, puts people first, and delivers every time—you just found us.
BTR UPDATES
LATEST from blog
Keep up with BTR.
Stay up to date with North America’s #1 source for essential services rental and off-rent vehicles.