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Jaksa Panic named Vice President of Fleet for BTR

BTR, www.poweredbybtr.com, announced today that (JP) Jaksa Panic has been promoted to Vice President of Fleet. JP will now be reporting to COO, Mike Zukusky, and relocating to BTR headquarters in Tampa, Florida.

JP originally joined BTR in 2017 as Canadian Director of Sales and promoted in 2019 to Vice President of Canada.

“I am proud and excited to be a part of the BTR team and for the opportunity to lead our efforts in achieving continued growth within the Fleet department. BTR has always executed exceptionally across North America, and I look forward to expanding on BTR’s fleet strategy to continue driving value to our customers and team in this new role,” said JP.

“JP is an outstanding leader and in his most recent role as Vice President of Canada, he served as the driving force behind the significant growth we have experienced in our Canadian segment. In his new role, JP will be responsible for BTR’s overall fleet strategy as we look to achieve our growth initiatives.  His passion for culture and innovation will translate well as we transform the way we go to market and drive value to our customers through technology and processes.  JP’s experience and success in overseeing all aspects of our Canadian segment make him a perfect fit and the right choice to be our new Vice President of Fleet,” Zukusky said in announcing the promotion.

“BTR’s fleet strategy and execution to continue our growth is a critical factor in the long-term plan at BTR. Having the opportunity to work with our national partners and internal teams to fuel that growth through execution is a pivotal role that I am excited to be a part of,” said JP.

“BTR creates value for the entire supply chain through our OEM, dealer, and customer partners. JP’s new role is formalizing our fleet strategy to demonstrate this value creation and to continue growing rental penetration for both our waste and supply chain segments.  His performance, growth, and leadership at BTR puts the company in a great position to achieve our growth goals,” said Zach Martin, President of BTR.

BTR is the North American leader in essential services specialty equipment rentals, all backed by a nationally serviced and supported fleet. To find out more about BTR, please visit us at www.poweredbybtr.com, www.bigtruckrental.com , www.routereadytrucks.com , or contact us at btrsales@bigtruckrental.com or at 1 (888) 772-0058.

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